Annemarie Kruse (Photo : Cosmoprof Worldwide Bologna)
Once again, Cosmoprof Bologna delivered an impressive performance, totalling 3,012 exhibitors from 69 countries (+4% compared to 2023) and 248,500 visitors. The 55th edition of the world’s most important beauty trade show was almost back to its pre-pandemic figures (3,033 exhibitors from 70 countries and 265,000 visitors in 2019). The number of international attendees grew 9% compared to last year’s show. Premium Beauty News has spotted ten of interesting emerging beauty brands from all those that showcased their innovations at this year’s event.
Italian brand Breala & Gest was probably among the most innovative at Cosmoprof 2024. The natural beauty range launched in February 2024 and includes eight face care products made in Italy and formulated with upcycled cotton seed oil from production waste from the Italian shirt brand Gest, which began cultivating organic cotton in its home region in Puglia in 2020.
Operating in the mass market channel, Spain’s Byphasse unveiled its new Super Protect City Anti-Age face cream on the occasion of Cosmoprof 2024. This new urban anti-pollution SPF day cream is a great example of cosmetic products adapting to the realities of a changing global climate. In many European face care brands, day creams traditionally include lower SPFs, such as SPF10 or SPF15. The Byphasse Super Protect City cream is aimed at urban consumers and has been formulated with SPF50, reflecting the new awareness that increasing temperatures and more severe UV radiation imply an upgraded skin protection.
source Trade shows: The 10 brands you had to see at Cosmoprof Worldwide Bologna – Premium Beauty News
