Ladaro “Monsta Yo” Pennix II and Christopher Travon Williams, known as Mistro, have come together to form one of the most influential forces on the West Coast. Both entrepreneurs started from humble beginnings and have turned their respective businesses into multi-million-dollar enterprises, making them key resources for artists and businesses striving for success.
Monsta Yo is a versatile hip hop artist, entrepreneur, and social advocate, known for his collaborations with icons like Snoop Dogg, Xzibit, and Glasses Malone. Beyond his music career, he is the CEO of Scrilla Guerillaz West, a successful magazine publishing company, and has ventured into boxing promotion, management, film directing, and acting. Monsta Yo is also a published author and a motivational speaker, committed to helping others through his YANA hotline program for suicide prevention. His academic background and life coaching inspire those facing personal challenges to reach their full potential.
Mistro, on the other hand, founded Global Billboards with the vision of providing affordable, high-visibility opportunities for emerging artists, entertainers, and small businesses. His company has made waves with billboards in major cities, including Times Square, offering exposure to clients like actor Brandon T. Jackson and rapper JStone. Mistro, an accomplished author of Justified Anger, has used his own life experiences, growing up in a gang environment, to motivate and empower others to take a positive, legitimate path in life.
Together, Monsta Yo and Mistro have become a go-to resource for anyone looking to make a mark in their industry. Their combined expertise in publishing, marketing, music, and entrepreneurship has helped countless individuals and businesses succeed, positioning them as the voices of the streets and the West Coast’s driving force for success.
